FROM SURF TO STREET: THE EVOLUTION OF THE STüSSY BRAND IDENTITY

The Origins of a Counterculture Icon In the early 1980s, a surfer named Shawn Stüssy began scribbling his signature on hand-shaped surfboards in Laguna Beach, California. What started as a modest attempt to create a recognizable mark for his surfboards soon transformed into one of Stussy the most iconic logos in streetwear history. The distincti